April 14, 2015
LaVelle Vineyards to Celebrate Grand Opening of Wine Bar & Grille
Marketing & Wine Bar Manager
LaVelle Tap Room Undergoes Transformation into LaVelle Wine Bar & Grille
A name change, interior renovations, and new management transforms the Tap Room into a more elegant, destination wine bar.
Event: Grand Opening Celebration with live music, raffle, and giveaways
Who: Owners of LaVelle Vineyards, father and son, Doug and Matt LaVelle
When: Saturday, April 18th, 5pm – 9pm
Where: 400 International Way, Suite 130, Springfield, OR
After spending fourteen years at their Fifth Street Market Location, the LaVelle’s moved the wine bar to the River Bend area, where it’s been known as the LaVelle Tap Room for eighteen months. This new location offered much more flexibility which provided guests with over 30 wines and six beers to choose from. However, the name—which combined “tap house” and “tasting room”—left most people thinking of beer.
So the LaVelle’s are focusing on what they do best—wine. The newly renovated Wine Bar & Grille still features almost twenty LaVelle Wines and thirty other selections. The renovations are also wine-focused with an entire wall built of staves, a new wine display, and other updates. Guests can expect to experience an upscale feel while still having a relaxed conversation about wine. Both the owners and staff are passionate about wine and like to pass that along to their guests.
This grand opening event will feature The Brewkettes live, starting at five pm. There will be a fun raffle, giveaways, and other activities. Complimentary tastings of featured wines will also be provided. And the owners will of course be in attendance to talk wine with guests.
Doug LaVelle bought LaVelle Vineyards (previously Forgeron Vineyards) in 1994 after spending 30 years in the corporate world. He took over Forgeron’s existing bonded winery license, making them the oldest bonded winery in the Southern Willamette Valley. Doug’s son, Matt LaVelle started working with him at the vineyard in 2006 and has since taken over as winemaker, managing their 16 acre estate vineyard. And he is currently a full partner in the business.